The well-known format "Die schöne Straße" (“The beautiful Street”) was live broadcasted on 18 May 2018 between 1 p.m. and 5 p.m. by Radio1 from the Wilhelminenhofstraße in Berlin–Schöneweide (please see link below). The Wilhelminenhofstraße, where BAE is situated since 1899, is known as the location of one of the largest contiguous industrial areas in Europe and is a part of the "Elektropolis Berlin". Based on the format residents and entrepreneurs including Mr. Jan IJspeert, CEO of BAE Batterien GmbH, were interviewed.
The gigantic yellow-brick industrial area was opened by Emil Rathenau with the founding of the "General Electricity Company" (AEG) in 1897. Since that moment, the area was also nicknamed the "AEG City". Since the very beginning of "Elektropolis", the battery factory BAE was one of the leading landmarks of this industrial area. Back then, as well as today, the connection between housing area and industrial area is the peculiarity of the Wilhelminenhofstraße. "This is why I have a desire that there will be a synergy of residents and industry in the future but the existing industry needs to be respected as well", said Mr. IJspeert. “A planning certainty has to be met, both for existing and businesses which are looking to settle here. That means in concrete terms, to create clear structures.” the chief executive appealed in particular to the politics.
In recent years, Schöneweide has steadily evolved through the establishment of the University of Technology and Economics (HTW) Berlin and now is considered as a future industrial location of Berlin. BAE, as one of the early settlers in this industrial area, has a strong interest in this future development but also cares about the history of Schöneweide. Therefore, the company supports as one of the founding members also the work of the Industriesalon Schöneweide e.V. because the association is taking care of the unique history of Schöneweide. Thus, the industrial heritage is conserved and should be made experienceable. Moreover, it is one of the major elements of the branding of Schöneweide even outside of Berlin and Germany. This industrial area alongside the River Spree, which is nearly two-kilometre-long, offers in the meantime an excellent environment of the city's creative scene, too and many of them have settled down in the characteristic industrial buildings.
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